PCS Swaps Brand Kit
One source of truth for logo, color, type and tone.
Logo
The shield mark carries the swap arrows and a copper chevron. Keep clear space equal to half the shield width, never recolor it, and use the light-background lockup on navy only when reversed out at full opacity.
Color
Navy (Primary)
oklch(0.31 0.078 258)
Copper (Accent)
oklch(0.62 0.13 45)
Slate (Muted)
oklch(0.955 0.008 250)
Success
oklch(0.55 0.11 155)
Destructive
oklch(0.55 0.21 27)
Surface
oklch(1 0 0)
Typography
Display — Barlow Semi Condensed
Sell before you ship
Body — Public Sans
Buy and sell transformers, furniture and appliances with military families during PCS season.
Voice
- Direct and practical — families are mid-move and short on time.
- Respectful of service life; never gimmicky or salesy.
- Use plain terms: base, voltage, pickup, hold — not jargon.